Episode 07: Art Data - Building an Art Technology Company

Carrie Eldridge

Founder + CEO, ATŌ Platform & Gallery

Founded in 2016, ATO developed a proprietary technology that utilizes the decentralized database model to store market data and information on works of art they've authenticated. Their freely accessible resource aims to increase trust and transparency in the art market by giving artists and collectors the tools to understand the value of their art. After conducting hundreds of surveys and interviews, she and her team identified the most significant problems facing artists and collectors: counterfeits, provenance, and data for valuation. For Carrie, the solution is in the Data. In making more #artdata accessible to artists and collectors, she hopes that she can restore confidence and transparency to allow artists to grow their careers and invite a new class of collectors to the table. Her experience as an art technology entrepreneur and collector are insightful and informative to both creators and art world insiders. 

This episode was recorded on April 25, 2020.

Learn more on ATO's website: https://atogallery.com

Instagram: @ato_gallery

About Carrie:

Founder of ATO Gallery. Carrie has 18 years of sales experience in retail, software, and financial products. This entrepreneur has been launching technology companies since her sophomore year in college and has been inventing consumer products since she was eight years old. She was a private wealth advisor at Morgan Stanley prior to developing technology for the art industry. Prior to banking and art, Carrie launched a website-as-a-service(WAAS) allowing people to buy and sell luxury apparel in a private community, Mode De Faire. She raised capital; built a full-time team of four professionals including the then Principal Engineer of Priceline.com, and a BlackRock computer science engineer. She is experienced in writing PRD, MRD, Wireframing, UI/UX design, and conducting user testing. Prior to Mode De Faire, Carrie worked for IBM and designed a mobile sales app that gave new life to an old algorithm. She was inducted into the IBM Executive Mentorship Program. Simultaneously, Carrie developed a mobile app for the Dallas Cowboys Stadium. Her focus for the past two years has been on how to improve the art market through the implantation of the involving industry experts and thought leaders.

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